This sample uses fictional homepage content and operating figures. It demonstrates the same deterministic scoring process used for paid reports; it is not a customer result.
Five operating areas, each worth up to five points. This is a diagnostic score, not an industry percentile.
Public homepage observations and private owner-provided figures are labeled separately.
Add a concise meta description that explains what you sell and why a shopper should visit.
Evidence: No meta description tag was detected in the returned HTML.Check the result: Inspect the page metadata and confirm the description explains the products clearly.
Link the social channels you actively maintain and keep their branding consistent.
Evidence: No social channel link was found in the returned homepage HTML.Check the result: Ask a new shopper to complete this step, then rerun the same evaluation.
Offer a clear, consent based way for interested visitors to hear from you again.
Evidence: No email signup invitation was found in the returned homepage text.Check the result: Ask a new shopper to complete this step, then rerun the same evaluation.
Homepage title: Example Studio | Handmade gifts for everyday living
Observed: <title>Example Studio | Handmade gifts for everyday living</title>Main heading: Handmade pieces for everyday rituals
Observed: <h1>Handmade pieces for everyday rituals</h1>Checked for a mobile viewport declaration.
Observed: Viewport meta tag found.Checked for product information or a direct path to shop.
Observed: A shop, product, or collection link was found.Checked for contact, shipping, returns, and store background cues.
Observed: A trust or policy link was found.Next: Track this contribution margin by product and channel to see where growth stays profitable.
Contribution margin bands: negative = 1; 0–9.9% = 2; 10–19.9% = 3; 20–29.9% = 4; 30%+ = 5. These are TapIndex diagnostic bands, not verified industry benchmarks.
Next: Add a concise meta description that explains what you sell and why a shopper should visit.
Five public homepage checks total 70 weighted points. Pillar score is their earned points ÷ 70 × 5, rounded and bounded from 1 to 5.
Next: Track channel contribution profit and maintain a consent-based way to reach returning customers.
Two points for an identified active channel; one for tracking channel costs and results; one for a consent-based owned audience; one for inventory alignment when using several channels (a single channel does not require cross-channel sync). Channel count alone earns no extra points.
Next: Review late orders by cause, then fix the most common packing or carrier delay.
On time dispatch bands: below 80% = 1; 80–89.9% = 2; 90–94.9% = 3; 95–98.9% = 4; 99%+ = 5. These are TapIndex diagnostic bands.
Next: Measure real mobile speed, test checkout on devices, and document who can access customer data.
One base point; one each for a detected mobile viewport, owner-reported mobile checkout test, owner-reported privacy process, and accessible product discovery (public shopping links or owner-reported search). Advanced AI, headless architecture, and multiple channels are not required. This is an initial readiness check, not a security or accessibility audit.
Public homepage HTML plus owner supplied operating figures. Public findings are observed; operating figures are self reported and not independently verified. This does not test every product page, checkout, analytics account, accessibility criterion, or supply chain record. JavaScript rendered content may not be visible. Scores use TapIndex’s published rubric, not industry percentiles.
Checked URL: https://example.com. Report date: 2026-10-06. Owner figures are self-reported. A missing HTML signal means it was not observed in this scan; it does not prove the feature is absent.
Operating finances remain private. Only discovery details an owner explicitly chooses to share are used for public matching.
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